How I helped Cantabile Chamber Chorale
I worked with Cantabile Chamber Chorale, based in Piscataway New Jersey, to create a brief promotional video to advertise its upcoming concert season.
The goal
The main goal for the project was to create a video that captured the sound and 30+ year history of the Cantabile Chamber Chorale, as well as advertise their upcoming season of concerts.
The process
When working with a new client, I prioritize asking questions and doing a lot of listening.
I asked a lot of questions to try to get a fuller picture of the client’s needs, their history, and their music.
With Cantabile, I was struck by the long history of the organization, as well as their continued commitment to commissioning new music. I wanted to ensure the video emphasized Cantabile’s spirit of music-making, and the connection that musical experience brings to audiences and singers alike. To convey this, I proposed the theme:
Music, Spirit, Connection.
Once the theme came together, the rest of the editing fell into place nicely. I used previous photos of the choir, and quotes from audience members to help convey the thematic messaging.
Selecting the right music is essential for an effective video.
I worked with the staff to ensure we hit the right emotional notes that move people to watch the video, and ideally buy a ticket to an upcoming concert.
The Outcomes
The result is an under 2 minute video that conveys the musicality of the group, along with their history, connection with their community, and upcoming season with new music commissions.
I delivered a high quality final product before the deadline to give my clients additional peace of mind.
I also provide all my clients a package of materials with visual assets (e.g. social graphics, video thumbnails) and recommendations for sharing your video effectively in online spaces, which Cantabile found very helpful.
Cantabile has just began its sharing this video on Facebook to promote their season. They have plans to embed the video on their homepage as well as share widely via email and other communications efforts. However, they have adopted the theme for the video, Music, Spirit, Connection as their theme for the season.
The theme for our 2019-2020 season is Music, Spirit Connection, which emphasizes the connection we have to each other, and to our world through the spirit of music past, present and future.
From Cantabile Chamber Chorale’s website.
I deeply enjoyed having the opportunity to help tell the story of a choral organization that was new to me. Working with Cantabile was a delight!